Brad Edmondson is an award-winning writer and also a conference speaker, consultant, researcher, and the author of two books:

Postwar Cornell: How The Greatest Generation Transformed a University (2015), and

Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s (2013).

His reports and presentations explain the impact of social change on businesses, communities, and not-for-profit organizations. He has spent more than 25 years covering such subjects as the aging of the baby-boom generation, how America is being transformed by immigration, and the movement for social responsibility in business.

Brad is the former editor-in-chief of American Demographics and during his tenure, the magazine was a three-time finalist for the National Magazine Award for General Excellence.  He is also a co-founder of, which contains detailed profiles of 44,000 places in the US, Canada, and Great Britain.

Brad has worked as an independent journalist since 1998, with regular appearances in, AARP The Magazine, The American Scholar, and other national publications.  Recent consulting clients have included The Private Label Manufacturers Association, Head Start, business schools at the University of Arizona and elsewhere, and the National Bicycle Dealers Association.

Brad is a fourth-generation Floridian whose family runs a farm on Edmondson Road in south Sarasota County. An avid bicyclist, Brad wrote a blog about his ride across the United States in 2008. He is a 1981 graduate of Cornell University, the current board chair of the Cornell Daily Sun, and an active alumnus of Deep Springs College. He lives in Ithaca, New York with his wife, Tania Werbizky.

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  1. Dear sir:
    WOW! Just read CRAZY ENOUGH TO CARE in this spring’s THE AMERICAN SCHOLAR. Fine writing and superlative treatment of a difficult topic. I spent my early years living near Byberry State Hospital in Philadelphia, a stark contrast to the Friends Hospital of the same City of Brotherly Love. As you may see from my domain and website I have proposed a re-visioning of the community healthcare experience. I would be grateful if you could forward the bibliography you generated of sources and resources as well as your favorite giants on whose shoulders you stood to give us this exemplary perspective. I would also like your permission to use your work and article by reference and acclamation in my own bibliography as I present my views at this year’s WORLD FUTURE SOCIETY in Toronto, Canada July 29,2012. Again I appreciate and acknowledge your scholarship, erudition and article—Kudos and THANK YOU.

    CELL: 860-912-9496


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